How can we make classical music - and especially symphonic music -more attractive for contemporary audiences? The classical symphony orchestra seems to be old-fashioned and worn out at the beginning of the 21st century. And although many young people actually like classical music and listen to it with pleasure - f.e.in films and games - they are … Continue reading Why I started this blog
Audrey Bergauer has been appointed as director of the Center for Innovative Leadership at the San Francisco Conservatory of Music in late 2019. She published a very powerful message the other day on twitter @AubreyBergauer in which she talked about what is important to bring orchestra's through the current crisis. https://twitter.com/AubreyBergauer/status/1279859982381600770 This message is part … Continue reading Community is the most valuable commodity
The Maastricht Centre for the Innovation of Classical Music (MCICM) is organizing an online space to share and discuss ideas and challenges during times of corona. The first three Conversations are now available on the MCICM's website. The first conversation raised a key question in corona times: "How will symphony orchestra’s connect with online audiences?" … Continue reading How to connect with online audiences?
For the third time the German 'Orchesterstiftung' is about to give a away an award for Germany's 'Most Innovative Orchestra' . This year seven orchestras have been shortlisted. In alphabetical order: Anhaltische Philharmonie Dessau for the programming of their youth-series. Deutsches Symphonie Orchester Berlin for their Symphonic Mobs. Filmorchester Babelsberg for an new educational format … Continue reading 7 Orchestras shortlisted to be most innovative
I am happy to announce that my blog has been chosen to be one of the top 25 Orchestra blogs on the web in 2019 by @_feedspot. Other winners include The London Symphony Orchestra Blog or the Inside the Orchestra Blog. Feedspot says about their selection procedure: "The Best Orchestra Blogs from thousands of Orchestra blogs on … Continue reading The TOP 25 Orchestra Blogs
The first clip from the MCICM symposium in Maastricht has been published.
You know who it is, don't you? We see that young people today are looking for a ever wider variety of experiences. For inspiration they are searching for a range of offers from very different social and cultural contexts, unknown to earlier generations. One one condition: The experience has to be authentic. It must be … Continue reading Attracting the Young 4 – The Bucketlist Concerts
Vanessa Thorp wrote an article in the Guardian recently titled ' Young turn to classical music to escape noise of modern life'. According to Thorp research in the UK has shown "clear indications of new listening trends, with almost half (45%) of young people saying they see classical music as an escape from the noise … Continue reading Attracting the Young 3 – classical music as an escape
The deadline for applications ends on February 28th, 2019! The interdisciplinary MozartLab is a central element of every Mozartfest in Würzburg/ Germany, lead by Evelyn Meining. This lab brings musicians, scientists, managers and media-experts together every year. In 2019 the festival offers 5 young people the opportunity to discuss and develop innovative concert-formats. The workshops … Continue reading Attracting the Young 2 – Mozartfest offers grants to develop new concert formats
How to attract a young public for classical music? Adam Szabo @Mr_Szabo, co-founder and CEO of the Manchester Collective @manc_collective, has started a blog titled 'A younger audience for classical music'. Pierrot Lunaire by Manchester Collective for a young audience You can learn how important it is to have a fancy twitter adres. And that … Continue reading Attracting the Young 1 – Adam Szabo’s blog
The program for the first symposium of the Maastricht Centre for the Innovation of Classical Music has been announced. It looks fascinating and offers of mix of interesting speakers, panels and - an orchestral rehearsal with a unique proposal. Two intense days are planned for March 29 and 30, 2019. There is a maximum of … Continue reading Program first symposium MCICM announced