Community is the most valuable commodity

Audrey Bergauer has been appointed as director of the Center for Innovative Leadership at the San Francisco Conservatory of Music in late 2019. She published a very powerful message the other day on twitter @AubreyBergauer in which she talked about what is important to bring orchestra's through the current crisis. https://twitter.com/AubreyBergauer/status/1279859982381600770 This message is part … Continue reading Community is the most valuable commodity

How to connect with online audiences?

The Maastricht Centre for the Innovation of Classical Music (MCICM) is organizing an online space to share and discuss ideas and challenges during times of corona. The first three Conversations are now available on the MCICM's website. The first conversation raised a key question in corona times: "How will symphony orchestra’s connect with online audiences?" … Continue reading How to connect with online audiences?

7 Orchestras shortlisted to be most innovative

For the third time the German 'Orchesterstiftung' is about to give a away an award for Germany's 'Most Innovative Orchestra' . This year seven orchestras have been shortlisted. In alphabetical order: Anhaltische Philharmonie Dessau for the programming of their youth-series. Deutsches Symphonie Orchester Berlin for their Symphonic Mobs. Filmorchester Babelsberg for an new educational format … Continue reading 7 Orchestras shortlisted to be most innovative

Attracting the Young 4 – The Bucketlist Concerts

You know who it is, don't you? We see that young people today are looking for a ever wider variety of experiences. For inspiration they are searching for a range of offers from very different social and cultural contexts, unknown to earlier generations. One one condition: The experience has to be authentic. It must be … Continue reading Attracting the Young 4 – The Bucketlist Concerts

Attracting the Young 3 – classical music as an escape

Vanessa Thorp wrote an article in the Guardian recently titled ' Young turn to classical music to escape noise of modern life'. According to Thorp research in the UK has shown "clear indications of new listening trends, with almost half (45%) of young people saying they see classical music as an escape from the noise … Continue reading Attracting the Young 3 – classical music as an escape

Attracting the Young 2 – Mozartfest offers grants to develop new concert formats

The deadline for applications ends on February 28th, 2019! The interdisciplinary MozartLab is a central element of every Mozartfest in Würzburg/ Germany, lead by Evelyn Meining. This lab brings musicians, scientists, managers and media-experts together every year. In 2019 the festival offers 5 young people the opportunity to discuss and develop innovative concert-formats. The workshops … Continue reading Attracting the Young 2 – Mozartfest offers grants to develop new concert formats

Attracting the Young 1 – Adam Szabo’s blog

How to attract a young public for classical music? Adam Szabo @Mr_Szabo, co-founder and CEO of the Manchester Collective @manc_collective, has started a blog titled 'A younger audience for classical music'. Pierrot Lunaire by Manchester Collective for a young audience You can learn how important it is to have a fancy twitter adres. And that … Continue reading Attracting the Young 1 – Adam Szabo’s blog